I'm with TreeCo on this one. Cartwright Tree is becoming a big player in the local tree service market. They are doing it by slick advertising, and apparently some pretty slick salesmanship.
My best climber went to school with the owner, and has a good bit of inside information about his personal integrity and past (colorful) background. Without spreading any hearsay stories that I cannot prove, I am inclined to think that they took the homeowner to the cleaner.
It's like this guys: the judge of the lawsuit said they were liable. The facts are that they materially misrepresented their qualifications, and used those lies and their advertised image to scam a property owner.
treemandan & ckliff: do you really think that lying to customers is OK? We all know that we are financially liable for innocently driving our vehicles down the road and getting in a wreck that is our fault, whether through incompetant driving or just bad luck. Do you truly believe that a tree company is not liable to their customer/victim if they lie about the facts?