Definately sounds like a fuel issue, whether or not it's the pump. You may have a bad fuel line that is leaking somewhere or even a clogged fuel filter. Not sure how expensive Wisconsin parts are now, or if you'd go with an electric pump, but I'd start at the cheap end and work my way up. Make sure you have good lines and filter, if those aren't the problem, consider their replacement as prevenative maintenance. Also, be sure that something isn't blocking the pickup in the fuel tank.
If it is the pump, it sounds like you've got either a vacuum or mechanical type. If it's vacuum, there should be plenty of inexpensive replacements, even if not OEM. Mechanical pumps on older engines can be difficult to find rebuild kits for, and it may make more sense to replace it with an electric one or find vacuum and put one of those on. Good luck with it!