It's the combination of guide bar, drive sprocket, and (sometimes) saw. We get used to 'standard' drive link counts until we run into something different. Some companies, like ECHO, made some of their bars 1 drive link different just so that consumers would buy their chains from their dealers. Not a big deal, as chains can be made up (or adjusted to) any drive link count. But, in response to the OP's original question, just wanted to point out that drive link count is a better way to specify chain loop lengths than by bar lengths, which are also nominally sized e.g. a '16-inch' bar may be anywhere from 15-inches to 17 inches in actual length).
Philbert