My experience and opinion is different from you guys I guess. I feel that the Oregon chain is a weaker chain and does not sharpen as easily. While myself and a couple other guys have experience in cutting chain many of our other employees do not. Without fail they will bend the Oregon chain and even hate to cut it. However, the Stihl chain gives them no problem. The links do bend when the punch is a little off center. In addition, the Oregon chain will seemingly burn much easier when one of our lesser experienced guys are shapening. Now I know the reason for their problems but it just lends example why I think that the Stihl chain is much stronger. In addition, I saw a test where both the Stihl and the Oregon chain were put on a machine which would stretch the loop to its breaking point. The Oregon broke at a lower force everytime.
However, we will discount our Stihl chain on larger orders. If a guy is ordering from Madsens, Baileys, ect we will usually get pretty close to that price if need be. I wont sell just ones and twos for less then full retail. However I can sell 72DL chains for about $11-$12 if ordering enough for a 100ft. roll. You dont make a lot selling it that way but you keep a customer coming to you.