Excellent post. That assessor course is excellent, and will be replicated elsewhere. Munis are a growing source of cert promo.
I agree more should be done, but how to do it effectively is the trick. If woodweasel and treevet want to improve matters, try joining the committee and working on it. You will soon see that "the man" you want to stick it to is YOU! Let's all add to this page: http://www.isa-arbor.com/mediaSource/default.aspx
The unfortunate bottom line is, we lack the cash that golfers pump in. If you want to see more blaring pro-arb ads, get ready for a dues hike.
Are we suppose to believe that? I swear sometimes when reading your posts Im lead to believe you hold stock in the ISA.
They have the money, but don't want to spend it. You see what they are charging for a simple book or just so you can use their logo every year. What expense do they have? In certain aspects of their "services" it is nearly 100% profit. The ISA is a booming business who has basically created a monolopy and coined the term "certified arborist" They are having people take their tests, by supplying a room for the day to take it, the paper it goes on and their staff issuing these tests. They have a website too and we all know that costs pennies on the dollar.
My point is the ISA, is an extremely profitable, low risk/liability, big business.
I'd love to see their financials if they are available. Im not sure the ISA is a publically traded company? but if happen to go public, I will surely invest. Huge profits!