Chipperscompany,
Believe me tree service is a competitive business and you will get plently of nay sayers when asking about advice on going it on your own. Remember that most professional tree services would rather not see competition, To tell the truth, I think twice before offering advice on these forums. Let's face it, what is the sense in giving the competition your hard earned knowledge and experience when they are competing against you. I can't help but offer advice from the experiences I have had on my road. I guess I should keep my mouth shut a lot of the times but when someone is struggling in areas that I have already been through it is just my nature to want to help. I never wanted anything but to be a good climber and have my own tree service. I have sacraficed and worked to make it happen. When I see others trying to do the same it makes me want to help them. After all, I doubt very seriously you could or will be competing with me.
Here's my advice:
First of all, know what you are doing. Learn from a pro and don't speak or offer advice on what you don't know. people can smell a fake. If you have learned the climbing and tree care aspect then and only then it is time to take it to the next level. I spent years working with professionals learning how to do the work. There is no way to fake knowing how to do it (just look at Nosak). Second, be honest. Know your limitations and tell people up front what you are capable of. Be honest if your not a certified arborist, know how to brace and cable or have insurance or workman's comp. Just be honest with people about you capabilities. Don't overprice or gouge. Figure out what it takes for you to operate and how much you expect to make and stick to that. Figure out how much it costs you to operate and how much you expect to make and figure your rate. Don't deviate. If you are in it for the long haul your name means everything. Always stand by your word.
As far as soliciting, I would advise you to always look the customer in the eye. Shake their hand and be open and honest with them. Tell them you are a small business and can't afford to advertise yet. Tell them what seperates you from the other tree services. Give them references. Build good customer relationships. This is what will ultimately make or break you. If you know what you are doing and provide quality service you stand a good chance of making it. If you don't know squat and are just trying to hustle people for short time money you won't last. You can't fake what you don't know for very long and get away with it.
Best of luck to you.