Depends on where he's buying it and what he's paying.
In nearby town:
Dealer A: $380. Get oil, scabbard, scrench, etc.
Dealer B: $390. Same as above
Home Depot:$379. Get stupid look from store help when you ask if it's hard to set up and use.
Let's be honest; which would you buy from? Might also be useful to know that many Stihl dealers will come close on 026, and Husky and Jonsered dealers may easily beat that price on 353/2152. If you're lucky Solo, Dolmar, and John Deere (EFCO) may have dealers in your area too.
There's nothing wrong with Echo equipment. They have good brand recognition as a quality product. They are well supported by servicing dealers in many places. But you have many options.
Good luck!