I just had a lady call to cancel after she talked to her neighbor who owns rental property. He has some "tree guys", that I'm sure also do roofing, drywall, and paint, that will do it for "a little bit cheaper" I tried to explain to her the risks of having someone that has no insurance or experiance try to handle a job that size, but all she saw were the dollar signs. I'm starting to wonder if being quick to respond to people and get estimates out is sometimes hurting your chances with the way the economy is. You have guys come in, look at your bid and knock off $75 or $100, and they go with them just to save a buck. Its hard to bid against some of these guys when you aren't comparing apples to apples.
I hate being the first guy on an estimate for just that reason. I always try to charge enough (out of respect for our profession), but sometimes I feel like I'm just setting the bar for the next dirtball to come in and underbid me. I guess thats just the way it is. You have to try and sell yourself as well as your services, make the customer WANT TO HIRE YOU. Sadly, this doesnt always matter when the competition is throwing 80's prices.
Some "treeguys" just dont get it! You take my example at the beginning of this thread - where do you think that $300 would come from if I lowered my price to meet that?? Right out of my end profit. Now if I did that all year think how it adds up! After a while I might as well be mowing lawns.
Oh well, at least I just got a call to return... I go see what this turns into. lol.