Independently owned. We have a little chain in our area that's called Race Brothers, they have four or five stores and carry both Husky and Stihl.
They carry the full lines with fancy display area, but for the most part don't have a clue about what they sell on reference to chainsaws, run into one really knowledgeable guy, otherwise about like Wal-Mart.
Sadly, we have a dealer like that here in Louisville. They sell OPE but don't really know anything about them. They don't wanna talk saws, they don't get excited about new technology and I got a blank stare when I asked for an 8 pin. They are at least smart enough to keep a good Stihl tech to compensate. Otherwise, they would be as worthless as a big box store.
I was out to dinner the other night and low and behold I saw a table of guys wearing formal, black shirts that had the Stihl logo printed on it. We got to chatting, and I got to prying about when I could expect the 261. They said that nationally, the sales were down for pro-grade saws. Homeowner saws were the primary seller, and we would see the homeowner and mid grade saws be introduced before any new pro-grad models.
What I read between the lines of the conversation was that pro's sales are relatively constant. Guys buy the same saw when one wears out, and are more inclined to rebuild now than buy new as often. Additionally, this market is saturated. The homeowner market is where money is being made. This means disposable, clamshell units are the priority. Unfortunately, you don't need a good dealer to sell you a saw you throw away when you are done. This is as much a social problem with our spending habits (another conversation for another forum I suppose), and regrettably businesses must adapt.
I hate seeing the Stihl philosophy change (or more appropriately, the market change the way Stihl has to do business). IMO, they were one of the last billion dollar companies that still had traditional values, with quality and customer service being top priorities. I know the Stihl-Husky-Dolmar-whomever debates will never end, and that's fine. But, when the last of the giants is forced to change, we should all take notice. All others will follow suit...
Oh, BTW, most of these guys had an account here, so, yes, they do watch and read.