Yeah Marketing!
I know a little bit about marketing schemes and a company name is important to a businesses success. A business name automatically contains a marketing element; your job is to choose a name that will help your marketing efforts. When choosing a company name you should consider these marketable factors.
Think big
When you are starting your business, you have great plans, but may be thinking more about the details you face today than the possibilities of tomorrow. Think about tomorrow when choosing your business name.
Dont descriptively label your business
A descriptive term may work against your business as it grows. Businesses are organic entities that evolve around the customer rather than a business plan. In many industries, especially rapidly evolving sectors this can occour. If you name your company "Joe's Tree Pruning" and suddenly there becomes a great demand for removals, a service you provide, the customer will be confused because your company name intracately specifies pruning and they will call someone else.
The sound and spell test
A good name is something that can be mentioned on the radio or over the phone, without a lot of explanation. A great name does this and is memorable. Make sure the name is easily pronounced and spelt. This is crucial to word-of-mouth business which IS the largest advertising tool in our line of service.
Finally, Choosing an unrelated catch word in your company name
A good way to catch a customer's eye is to create a name that has a specific eye catcher that gets imprinted in the customer's mind. For example....my company. I used Piranha Tree Service and Landscaping because Piranha stands out in people's minds. Many people in Ormond Beach know my company as soon as they mention it because of the unique catch word. Some people even call me the "Piranha Tree Guy." This is another useful marketing tool.
I hope that some of these tips can help you make a decision on your next business name Treeman82. Good luck to you. I would try to avoid bankruptcy like CJ-7 says but if you see no way out then I guess its a must. Take care.