I would say (with very few exceptions) that the people who repeatedly buy Stihl do so already knowing that everything costs more, starting with the saw itself. I guess the perception is that paying more means it’s a better product.I do wonder how Husqvarna is going fare in the long haul with OEM P/C's lower pricing. Saw owners can't ignore the difference in maintenance costs from Stihl vs. Husqvarna..
I am thinking market strategy like the Chrysler and Lee Iacocca scenario. Time will tell