Services ad in local paper worth it?

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Social media is targeted to advertise to people who are actively looking for a tree guy. It's never going to remind an old client that they should call you back.
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If you are using social media "right", it most certainly keeps your existing clients engaged. Not saying I've got it all figured out, but that is one area where FB/twitter/Instagram shine. You get clients to follow/like/whatever your company and periodically provide interesting or relevant info and they see that and remember you when it is time to call back.
 
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