McC went after the short-term profits, "looks good to the investors" thing a while ago by catering to the consumer market at the expense of the high end.
I think of it as a bad decision, but then I am more interested in chain saws than finance...
Anyway, this move eventually tweaked off lots of the dealers, because they had nothing to compete with the European saws. Many of them moved over to other lines and the high-end stuff wasn't being sold; the consumer market is fickle...dosen't matter if your last saw was a McC...now the big box has another brand on sale for cheap.
Move ahead, and McC dies a slow, agonizing death, eventually being auctioned off. An Asian firm, I think the name was Jenn Feng, now has the rights to the name for the Americas and parts of western Europe. Originally, they were going to use the trademark black and yellow for a line of electrical products and probably not market much gas equipment, but apparantly that decision has been superceded, as I see a lot of cheap trimmers on sale lately too.
My favorite dealer says that McC has been casting bait for some dealers to service the products sold in the mass marketer outlets, even promise parts availability. That marks a change from as little as one year ago, when there was not even much attempt at service...if warranty, take it back to the store, if not, too bad.
I'm not holding my breath looking for a resurgence, however.