From a manufacturers point of view: as much as you can get, and still keep the sales volume up.
My perspective: I think that design is as neat as it can be, and I am avidly wishing I could afford one, especially with the insulated stick. I think the machine should be priced to compete with similar capacity equipment, given it's unique features. They need to price it to sell a lot of machines, otherwise they will never make enough money to re-coup their development costs.
Given that they have been gambling on selling the things at all, they should price it to compete with comparable aerial units mounted on trucks. I'm sure that it is less expensive to make a spider lift than it is to make a 70' aerial lift mounted on a truck. If they would go for the volume sales instead of the specialty/low volume sales, I'll bet they could move a lot of machines. Look at how Microsoft became the monster company that they are: good, cheap software...corner the market by out-competing the competition.
I don't think the tree trimming industry is a responsible enough market for MLE to pursue, and there can't be that many window cleaners that need aerial lifts. Look at how few tree companies even buy a new lift of any sort. We usually go to auctions and used equipment dealers and buy the utility trucks after they are mostly used up.
Most of the tree business can be serviced with a truck mounted unit. The occasional job that can't be reached by climbing or truck usually gets done with a big crane, so they need to compete more on price, if they will sell in our market.
I'd look REAL hard at financing a $100,000 unit. If they were in that price range, Teupen would already know me on a first name basis. Unfortunately, the economics don't support >$150,000 worth of equipment to trim trees for my area. The cost per hour of ownership puts it out of the market.
My perspective: I think that design is as neat as it can be, and I am avidly wishing I could afford one, especially with the insulated stick. I think the machine should be priced to compete with similar capacity equipment, given it's unique features. They need to price it to sell a lot of machines, otherwise they will never make enough money to re-coup their development costs.
Given that they have been gambling on selling the things at all, they should price it to compete with comparable aerial units mounted on trucks. I'm sure that it is less expensive to make a spider lift than it is to make a 70' aerial lift mounted on a truck. If they would go for the volume sales instead of the specialty/low volume sales, I'll bet they could move a lot of machines. Look at how Microsoft became the monster company that they are: good, cheap software...corner the market by out-competing the competition.
I don't think the tree trimming industry is a responsible enough market for MLE to pursue, and there can't be that many window cleaners that need aerial lifts. Look at how few tree companies even buy a new lift of any sort. We usually go to auctions and used equipment dealers and buy the utility trucks after they are mostly used up.
Most of the tree business can be serviced with a truck mounted unit. The occasional job that can't be reached by climbing or truck usually gets done with a big crane, so they need to compete more on price, if they will sell in our market.
I'd look REAL hard at financing a $100,000 unit. If they were in that price range, Teupen would already know me on a first name basis. Unfortunately, the economics don't support >$150,000 worth of equipment to trim trees for my area. The cost per hour of ownership puts it out of the market.