They are actual prices.
What are the actual prices?
Figure up the over head costs of the month, and divide that sum by 20 days x 8 hours per day. That is a fair estimate of what each hour is worth to you the owner, but now add what is going to make you comfortable enough to keep managing a productive service. That is what it is worth for the whole service. That is actual pricing.
Well, when you calculate the costs of the month, ensure you include the following (and more).
a) any office costs - heat, rent/mortgage, electrical, internet, postage or shipping costs, website, computer, software licensing, cell phone, office phone, furniture expenses, office supplies, upkeep costs
b) any vehicle costs - licensing, annual inspections, maintenance, any other gov't fees that are vehicle related for commercial vehicles, any trailer costs - inspections, maintenance, fuel, etc.
c) operational costs - tool replacement, new tools (most of this is capitalized so be careful on new tools - depends where your capital threshold is dollar wise). fuel for saws, oil, any chipper fuel, chipper knive replacement or sharpening, rope replacement, factor in breakage, wear, etc.
d) depreciation expense - life of vehicle or tools - cost of replacement and factor over life (for each and every tool, trailer, etc) -- do same for computer - office furniture, etc. (this is an actual expense - when you purchase the equipment it is NOT an expense as is capital in books). This will be several thousand dollars a year; perhaps tens of thousands or hundreds of thousands if big operation.
e) legal fees, bookeeper fees, insurance, membership fees (TCIA, ISA, BBB, etc), subscription fees, etc.
f) labor costs - what your workers cost - INCLUDING YOUR OWN PAY - any income taxes, or other gov't deductions paid by company, workers compensation, etc.
g) any other items - fines, parking, etc.. that may not fit into above.
I may have missed some as am doing out of head here, but EVERYTHING INCLUDING YOUR OWN PAY is in here.
Divide out over the time you have this done.. remember that the above needs to be annual costs. If you only factor work for 8 months or 10 months of year - factor that in as some costs continue annually.
Once done.. THAT is what you need to charge - MINIMUM. That should, if done correctly cover your costs and allow you to continue forward. Now if you want to factor in growth; you can adjust accordingly; but new equipment is actually capital not expense on books.. but company either needs slush buffer in cash or borrow to get capital equipment.
What that actual dollar figure is depends on how big you are; where you are located, etc. It is also driven by local market to a large degree.
So I can not give you an actual price. I can only give you some idea on how to calculate.. and you do NOT add in enough to make you comfortable or carry on after the calculation, that is part of the calculation. It to a large degree depends on what you need or want to pay yourself. Keep the business and personal expenses seperate; even if you are the sole owner of company. Keeps clearer in your mind, and easier to factor out.
You do need to sit down and work out above; keep a record of it.. then track actual expenses.. see how close you are to what your forecast and then adjust. You will need to redo the numbers each and every year; and adjust as costs and economy change.