@A Wallace , thanks for sharing. I'll give you some pros and cons (you asked for constructive criticism, so I hope this is all helpful!)
Pros:
- I like your tagline, the phone number front and center, and the hero shot (chainsaw background photo).
- Basically, everything above the fold (everything one sees before scrolling at all) is pretty good. Making it REALLY easy for someone to contact you or get a quote is the most important thing to do.
- I like that you repeat "request a quote" for each of those services. Directing your visitor to the next step after they answer the question, "Can he do X?" is perfect.
Overall, your home page should convert well, especially for calls. Good work!!
Cons:
- Load time; your site takes too long to load. On a desktop it was about 6 seconds. Some people won't wait that long. The longer a site takes to load, the worse it will perform. This is really bad on a mobile phone. I pulled up your site on my phone and it probably took 20-30 seconds to load. Long enough that if I was a customer, instead of trying to see the site and give some feedback, I would have skipped it and moved on. Take a look at what Google
PageSpeed Insights says about your site. It even tells you what to fix!
- Your logo is cool. I like it - but the image you're using is somewhat grainy. Don't know if you have one that's higher quality, but that would improve the first impression that someone gets significantly.
- On your mobile page, I think your logo takes up too much space/the whole section above the fold could be improved. I like that you can still see your tagline and phone number, 24 hr emergency service, and visa/mastercard... but you could tweak a little bit to make sure your tagline is a bit higher on the page. The rest of the layout on mobile looks good to me!
- The request quote form is hard to read (desktop especially). The text inside each box needs to be black, I think. Right now it looks like a bunch of white boxes, and might be a bit intimidating for a visitor.
- If you can possibly remove a couple of fields you are asking for, when someone requests a quote, that might be a smart idea. For example, get rid of the subject line, it's not necessary. Second, consider getting rid of the address field. If you get a request for quote and someone has an address OUTSIDE of your area of service, you will still have to contact them back to let them know you can't service them. You're going to have to contact the requests back anyway, when you put the quote together, and their address shouldn't make a huge difference in getting the quote (and you can ask for the address when you call).
How are you sending people to your site?
