There is no doubt that the Jonsered brand will be badly missed in some areas/product categories - but it seems that Husky just ignores that, because of the Redmax brand's merit in other (more profitable) areas/product categories.
The odd thing is that Redmax just is (or has been) a "sales" brand in North America, mainly for Zenoah products - so this change has to be restricted to North America? At least this is how I understand it.
Redmax simply isn't an O P E brand over here, but Zenoah sort of is (most people likely haven't heard of it though).