We don't have very many "city people" around here, at least not ones that wouldn't know what a chainsaw chain is.
But honestly even if they don't, it's not like anyone would say... well I'm not doing business with that outfit, I don't understand what that is on their logo
A pic of a loop of .750 .120 guage is what I sent the guy. The first rendition had a circle mill blade (or circular saw I guess) so I got the idea for the chainsaw chain instead. Was either that or a slasher saw a firewood processor uses and I doubt most would know what that is.