I have three cases of SEF50 on the way. I did research on the big 3, as it were, and decided that the SEF was the best bang for the buck. I figure they're all pretty much the same regarding lack of ethanol and shelf life; the octane game I think is a little different.
SEF and Stihl Motomix both express their octane ratings as R+M/2, also known as the AKI, anti knock index. That's what you see at the pump in the U.S., and what's referred to in most owners manuals. Trufuel uses only the 'R' (RON - research octane number) potion of that formula. You can Wiki it and do the math, but the worst case scenario "pump" octane level for Trufuel is 87. The best case scenario could indeed be 92, as they advertise.
The thing with Trufuel is, I'm not sure what the 'pump' octane could be (87-92). And that may be why it's the least expensive option. Motomix is too expensive anyway I looked at it, so that left me with SEF, which appears to be closer in price to Trufuel.
I didn't buy the SEF for daily use, but rather as a "just in case". For now, I have a close source of Shell 93 octane E0 gas when I need it. I try to keep a couple of cans (formally Trufuel) in each power box for backup, or grab and go situations.
This got me curious as I have used some Trufuel from Lowe's or Home Depot for convenient long term storage and began to wonder if it met Stihl's fuel recommendations for my saw. I know Stihl recommends 89 octane (AKI or R+M/2) but Trufuel only specifies the RON at 92 (now they say 92+). As noted above, a 92 RON could equate to only an 87 AKI worst case, which would not meet Stihl's recommendations.
After some searching I found a page on Stihl's corporate site, not on their USA site, about fuel and oil mix recommendations. The page can be viewed here. On the page, under the " Information about petrol" section it states "Always use high-quality petrol with a minimum octane number of 90 RON (we recommend using unleaded to protect your health and the environment)." So it seems that the 92+ RON of Trufuel exceeds the minimum requirements of Stihl for their equipment.
Hope this is interesting/useful to someone.
-Eric