Mill up the logs? Well they might have "milled" it for a hardwood saw mill to sell for for making furniture. Sawmills around here accept rough cut 8/4 from tree service companies that the mill can then process further for sale to wood smiths. Anyway, I hope that was the idea. Somehow I hope that most cherry does not wind up in bon fires.
On the door of one their trucks they advertised they have a "portable bandsaw milling service" besides tree removal and other arborist work. I'm guessing they milled it and sold the lumber themselves. One of my uncles that does a lot of woodworking bought a portable bandsaw mill and built a solar kiln a few years ago to mill his own lumber rather than have to go to someone else.