D&B Mack
Sawin Wit It!
How I am going to put this is kind of confusing, but here is what I have learned over the years.
Don't let the market dictate your costs. If you are short on work, you may have to find a way to work down your prices to be more competitive in the market; but do not work for market prices just to get work. Basically, you need to know your costs.
Are you making a profit working at the prices you are at now?
If so, then the only reason to raise your price is if you want to make more money, but don't necessarily want to do more volume. If you want to increase volume, then keep your profit margin at your pricing level.
If you are not making a profit, you either need to raise your prices or lower your costs.
Seems like simple stuff, but I have seen so many times where guys price their services/products just based off the perceived market value. This can be disasterous; you may be working at a higher cost than someone else and you are not turning a profit where they are. But by the time you figure this out, it is too late. You also do not know how the competition came up with those numbers. They may be making additional monies off another product or service you are unaware of.
About your initial question, guess you can't argue with a guy who wants to pay you more. But if you are making money, and you want more work, I would politely decline and tell the customer "Sir/Madaam, I am doing fine with numbers and they are acceptable to me. If you feel that I am too cheap, please tell your friends that I am the cheap guy who does quality work." :msp_smile:
Don't let the market dictate your costs. If you are short on work, you may have to find a way to work down your prices to be more competitive in the market; but do not work for market prices just to get work. Basically, you need to know your costs.
Are you making a profit working at the prices you are at now?
If so, then the only reason to raise your price is if you want to make more money, but don't necessarily want to do more volume. If you want to increase volume, then keep your profit margin at your pricing level.
If you are not making a profit, you either need to raise your prices or lower your costs.
Seems like simple stuff, but I have seen so many times where guys price their services/products just based off the perceived market value. This can be disasterous; you may be working at a higher cost than someone else and you are not turning a profit where they are. But by the time you figure this out, it is too late. You also do not know how the competition came up with those numbers. They may be making additional monies off another product or service you are unaware of.
About your initial question, guess you can't argue with a guy who wants to pay you more. But if you are making money, and you want more work, I would politely decline and tell the customer "Sir/Madaam, I am doing fine with numbers and they are acceptable to me. If you feel that I am too cheap, please tell your friends that I am the cheap guy who does quality work." :msp_smile: