European saw owners are like European car owners...same mentality
"Its from Europe, it costs more, has alot of gadgets, and the marketing is awesome...the ads say it is #1 so it must be...all other XXXXXX are lesser quality and are compared to my saw/car"
I know alot of people who own Beemers, Mercedes, etc...They act like thier cars are the top of the line...
The only line they exist in is the line to the repair shop...always broken down. And its
Same deal with European saws owners..You act like your stuff is top notch, never fails, flawless, etc...yet when it breaks it was a fluke, or you just dont mention it. When someone questions the integrity of a model of saw...They are crazy.
Whereas Japanese automobiles are rarely the fastest, rarely the best looking..they have the best reliabilty ratings after the sale...and tend to go much longer between repairs. Its not about nut swinging with big power numbers, its about..try the saw, you will like it.
And Japanese cars/saws are cheaper than European cars/saws.
We have an old decal in the shop, "Echo" (the one that lasts)
Also, Ive dug up an old Echo...its says "Kioritsu" on the recoil cover, then below it "ECHO".