Your stump and your logs are your signature.
Absolutely true, and for years after the fact, as well. I don't know how many times I've worked on a sale and seen stumps and layouts I didn't like the looks of, gone back to the office to see who did the work ten, twenty years ago, then looked to see if they were doing anything on our ownership currently. I have my favorite outfits (great after-sale clean-up, minimal disturbance, skid trails blocked, etc) and my not-so-favorite outfits (no attention to overlooked RMZ's, unfixed road damage, spiral-cut hams for stumps, poor adherence to "small fine print" in contract language). I can't do anything about who bids the highest and gets the sale, but I can lay out the sale such that it appeals more to the crews I prefer than to the others.