There's a huge debate right now in the forestry and fire communities about how to sell ourselves to the public. It's well understood by all that thinning and fuels management are how to mitigate fire hazards, but how to convince the public? They see the expense as a waste, and the special interests don't want to see anything at all cut, no matter what. The counties keep permitting construction in fire-prone locations, and the homeowners expect fire protection. We have done a terrible job regarding public relations during the off-season. Everybody loves us when we put out a fire, but nobody gives a crap when we plan a timber sale, until it goes to the auction block, at which time they are our sworn enemies. What to do?
This should be a thread on its own.
You guys working can start out by encouraging log truck drivers and yourselves to drive courteously in the woods. I think a lot of you already do this. In the bad old days, we delighted in hearing about tourists being run off roads or scared. That didn't help. There was a timber sale with a yarder set up that blocked one lane of a busy touristy road here. The gypo logger answered questions when he could and I even gave him some maps and trinkets to hand out. He seemed to enjoy it and mentioned that we should pay him for his good work.
Elsewhere, I have low expectations. The news reporters are not at all well versed in forestry and most likely are not interested or unable to learn about it. A headline about old growth trees to be clearcut gets more people to reading it than root rot patch to be treated in state parks. I've seen a picture of what is obviously a landing to those of us in the know labeled as a fire line that destroyed acres and acres of habitat. No recent movies about logging have been made that I know of, and loggers are usually portrayed in bit parts as evil men.
Guess you guys need to start or continue a small PR movement and work up from that.
Every once in a while, a commercial comes on about forestry but it is negated by a huge number of teachers in our education system who teach that cutting down a tree is a bad thing. Maybe some of you could visit schools in the cities and suburbs. Develop a program that overcomes the touchy feelie aspects and uses friendly sounding SCIENCE. I'd be glad to help if you did such a thing.
Pictures are everything! I got tired of hearing "specialists" misname equipment and making up rules for equipment use when they had no idea how it operated or even what it looked like. I took pictures out in the woods, printed them up, and made a little display. I also took Logger's World to meetings. It helped a leeeetle bit. Those folks have huge egos and are hard to get through to. Videos and photos are necessary.
In Wisconsin, they had Log A Load For Kids day, where loggers donated the proceeds of a load for some kind of kid's charity. I have forgotten what it was but I'm sure somebody on here knows about it. In NE Warshington, we had a field trip where we took a group of folks out to discuss a controversial timber sale. Luckily for us, Yellowstone had burned that year (our sale was a lodgepole salvage to reduce fuels in bug kill) so folks had seen how it burns. There was a little boy who was the son of one of the main appealers of timber sales. The logger on one spot that we visited put a hard hat on him and put him up on a piece of non running equipment and the kid was in heaven!
It'll be an uphill battle, for sure. Come November, everybody forgets about wildfires until the cycle starts again the next year.