I am one of maybe 2-3 services who has a website, in my area its not a needed thing, lots of seniors who still read the newspaper & this is the majority of my demographic.
My website does ok, brings me in biz from further than I would like to travel but... it pays to good to pass up! also its nice telling people check out my website for coupon offers, references, testimonials, etc...
something I do every now & then is to go to many of the ritzy local neighborhoods & meet the paper delivery person, (adult or teenager), once a week paper or everyday delivery & make a deal with them, I pay them to put my promo`s in the paper & deliver it!........for $25 I have not yet had one refusal, But have made thousands in return! I also make it a point to send them a little extra here n there & at the holiday season!
LXT...................