Where to start... The 241cm offers a stainless muffler, spring AV, better chain tensioner, better airfilter, better on/off/choke lever, no over complicated "EZ" start system, better fit and finish, inboard clutch (unless you're a troll it's a good thing), Has a recoil housing/model tag that doesn't look like it came out of a model car kit, runs like a raped ape right out of the box. Aside from actual features, some other pluses would be it is actually produced in-house by the parent company, doesnt look like an echo, overall a higher quality "feel" to the saw. The 543 is not junk though...it does have a nice aluminum handlebar.
I'm sure this will cause some ruffled feathers, but, it's what I have found comparing the two.
-AJ
EDIT: Just to be clear, I wasnt trying to turn this into a 543xp vs 241cm debate, just putting the info out there. However, if somebody is considering the 543 and reading this, they may as well know about the 241 and it's claim to fame.