ISA logo use

[clearance]

If you are using the ISA logo you must also use your name and number. You cannot use the logo on anything without doing this, trucks, advertisements, etc.

I had to bring this up in a thread here, sad to say the individual involved didn't know this, and had to be told by a utility guy.

Oh well, it only makes sense, you don't have to be able to do the work to be certified so why would you have to know the rules of logo use?

Keeping 'em honest/Jim

 

[Nailsbeats]

I appreciate the hardball being played here, kind of ironic. If I remember right Clearance, you and the ISA don't get along. Sounds like the shoe is on the other foot.

 

[masterarbor]

I didn't know that. I have the logo on all of my stationary, but don't list my cert. #.

 

[RedlineIt]

clearance,

You're a good guy, no bs, I haven't seen the other thread, but you're wrong on this one.

I've got the ISA "Branding and Style Guide" right in front of me and the only instance where you need to include your name and cert# is on a truck decal, not on your yellow page ad or letterhead, helmet, etc.


RedlineIt

 

[clearance]

clearance,

You're a good guy, no bs, I haven't seen the other thread, but you're wrong on this one.

I've got the ISA "Branding and Style Guide" right in front of me and the only instance where you need to include your name and cert# is on a truck decal, not on your yellow page ad or letterhead, helmet, etc.


RedlineIt

Redine, I typed in 'ISA logo use' on Google, it is all there, there is even a new department there dealing with complaints and misuse of the logo. Check it out.

 

[BRCCArborist]

Clearance is right, if you display the ISA Certified Arborist logo for advertisement purposes, you must have either your name and cert number, or in the case of a company with several CA's, it must say "Certified Arborist on staff."

 

[RedlineIt]

clearance, BRCCArborist,

Sure looks that way from the ISA website, yet the "Branding and Style Guide" also referenced on the website only mentions this specifically in regards to truck logos. Like I said, I dug out my ISA BS Guide, have it right in front of me.

Interesting. I'll phone the ISA logo spy agency Monday and see what they say.

RedlineIt

 

[ropensaddle]

Clearance is right, if you display the ISA Certified Arborist logo for advertisement purposes, you must have either your name and cert number, or in the case of a company with several CA's, it must say "Certified Arborist on staff."

By name you mean business name right? If not how would an
incorporated business stay under the umbrella? I had the yp
contact isa and other affiliations so it is there responsibility
in my opinion.

 

[MuniciPAL]

i have been ready IMO to write the ISA exam for quite a while prior to ever trimming a tree, but i feel you have to drag some brush, pull some hangers, climb some trees before you get certified. i dont like people that have never been in a tree calling themselves arbos.......just my opinion.
back to clearances post, yes alot ( cant mention companies) like to flash the logo with no actual credentials behind it.

 

[clearance]

i have been ready IMO to write the ISA exam for quite a while prior to ever trimming a tree, but i feel you have to drag some brush, pull some hangers, climb some trees before you get certified. i dont like people that have never been in a tree calling themselves arbos.......just my opinion.
back to clearances post, yes alot ( cant mention companies) like to flash the logo with no actual credentials behind it.

Me too, times a thousand.

 

[ropensaddle]

i have been ready IMO to write the ISA exam for quite a while prior to ever trimming a tree, but i feel you have to drag some brush, pull some hangers, climb some trees before you get certified. i dont like people that have never been in a tree calling themselves arbos.......just my opinion.
back to clearances post, yes alot ( cant mention companies) like to flash the logo with no actual credentials behind it.

I am getting confused a little I am not certified but have the right
to sport the membership logo as I do in my yp add. I have that right because;I am a member and have been for a while. I do not have the right to sport the certified arborist logo because I have not took the test; am I right or am I wrong? I have been in the tree industry and climbing professionally since 1982!

 

[MuniciPAL]

for all intensive purposes you are an arborist ropensaddle. if you look through the services section in my phonebook it is littered with ads for treecare with the TCIA symbol and the ISA symbol yet there are no companies i would let in my mature trees. you have demonstrated enough dedication to the industry by posting on this site alone, i was not talking of the people engaging in tree care.

 

[BCMA]

If you are using the ISA logo you must also use your name and number. You cannot use the logo on anything without doing this, trucks, advertisements, etc.

I had to bring this up in a thread here, sad to say the individual involved didn't know this, and had to be told by a utility guy.

Oh well, it only makes sense, you don't have to be able to do the work to be certified so why would you have to know the rules of logo use?

Keeping 'em honest/Jim

clearance- You are correct. Thanks for the heads up on this. I have included my name and number in my signature. I will have to behave myself now! I do think it is important to follow the rules of our profession, and appreciate it when someone point out to me that I have an oversight.
I have gone onto the ISA website and gathered these rules for everyone.


ADVERTISEMENTS AND BUSINESS CARDS

ISA is the sole owner of the federally registered trademark “ISA Certified Arborist.” Use of this trademark, or a mark that is confusingly similar, such as “Certified Arborist,” is permissible only by authorized credential holders. If it is brought to our attention that you have used the ISA Certified Arborist mark, or a mark that is confusingly similar, and you are not an ISA Certified Arborist in good standing, we will issue a legal document notifying you that you are in trademark violation. At that time you must cease and desist use of the logo or mark and supply us with proof that you have discontinued such use.

PERSONAL USAGE

Guidelines: When promoting yourself as an ISA Member or Credential holder
either by using a trademarked logo or word-mark the following guidelines apply:
• Must include First and Last name
• Must include certification ID number
• Membership and/or certification must be current.

ADVERTISEMENTS AND BUSINESS CARD

INCORRECT USAGE
Logo too small, not enough free space
Missing certified individual's ID#
ISA Certified Arborist needs to be capitalized

COMPANY USAGE

Guidelines: When a company is promoting ISA Members or Credential holders on staff by using a trademarked logo or wordmark
the following guidelines apply:
• Membership must be notated with the individual member’s name or listed as “ISA Member On Staff”, unless company is a
sustaining member. See company usage guideline on page 3.
• Must include full name and certification ID of credential holder.
• If you employ 3 or more full time Certified Arborists and space is limited, you may state “ISA Certified Arborists On Staff”
• Contracted or Consulting Certified Arborists not on full time staff must be indicated as such and include the name and Certification
ID number.
• Membership and/or certification of the listed individual must be current.

INCORRECT USAGE
CALL US TODAY! is too close to logos
Missing member name or "Member on Staff"
Missing Certified individual's name and ID#
Certification is on an individual basis and this ad gives the reasonable impression that it is company-wide.

http://www.isa-arbor.com/members/resources/ISALogoGuide.pdf

 

[BCMA]

I am getting confused a little I am not certified but have the right
to sport the membership logo as I do in my yp add. I have that right because;I am a member and have been for a while. I do not have the right to sport the certified arborist logo because I have not took the test; am I right or am I wrong? I have been in the tree industry and climbing professionally since 1982!

Here is what the ISA website has to say...

Member
This logo may be used only by current ISA members.
members may use the member logo on these
business-related materials: advertisements, business
cards, stationery, estimates/invoices, and equipment.
Professional members may use the member logo as
follows:
• Self employed (if only employee of company) - may
use on advertisements, business cards, stationery,
estimates/invoices, equipment, and clothing.
•Individual employed by a multiple-employee organization
- may only use on clothing, and business cards.

Companies employing ISA members may only use the
logo for company advertisements, stationery, and equipment
if used in conjunction with the words “on staff.”
Self employed (if only employee of company) - may
use on advertisements, business cards, stationery,
estimates/invoices, equipment, and clothing.
Individual employed by a multiple-employee organization
- may only use on clothing, and business cards.

LOGOS
The official logo of ISA is used only by the
International Society of Arboriculture when directly
referring to the organization or to the international
headquarters.
Any other use is prohibited without the express written
approval of ISA.
ISA logos are available for use by current members
and certification credential holders to identify them as
people committed to professional tree care.
These logos are intended for individuals who meet
the requirements rather than companies who employ
ISA members and certified individuals.

http://www.isa-arbor.com/members/resources/ISALogoGuide.pdf

 

[ropensaddle]

clearance- You are correct. Thanks for the heads up on this. I have included my name and number in my signature. I will have to behave myself now! I do think it is important to follow the rules of our profession, and appreciate it when someone point out to me that I have an oversight.
I have gone onto the ISA website and gathered these rules for everyone.


ADVERTISEMENTS AND BUSINESS CARDS

ISA is the sole owner of the federally registered trademark “ISA Certified Arborist.” Use of this trademark, or a mark that is confusingly similar, such as “Certified Arborist,” is permissible only by authorized credential holders. If it is brought to our attention that you have used the ISA Certified Arborist mark, or a mark that is confusingly similar, and you are not an ISA Certified Arborist in good standing, we will issue a legal document notifying you that you are in trademark violation. At that time you must cease and desist use of the logo or mark and supply us with proof that you have discontinued such use.

PERSONAL USAGE

Guidelines: When promoting yourself as an ISA Member or Credential holder
either by using a trademarked logo or word-mark the following guidelines apply:
• Must include First and Last name
• Must include certification ID number
• Membership and/or certification must be current.

ADVERTISEMENTS AND BUSINESS CARD

INCORRECT USAGE
Logo too small, not enough free space
Missing certified individual's ID#
ISA Certified Arborist needs to be capitalized

COMPANY USAGE

Guidelines: When a company is promoting ISA Members or Credential holders on staff by using a trademarked logo or wordmark
the following guidelines apply:
• Membership must be notated with the individual member’s name or listed as “ISA Member On Staff”, unless company is a
sustaining member. See company usage guideline on page 3.
• Must include full name and certification ID of credential holder.
• If you employ 3 or more full time Certified Arborists and space is limited, you may state “ISA Certified Arborists On Staff”
• Contracted or Consulting Certified Arborists not on full time staff must be indicated as such and include the name and Certification
ID number.
• Membership and/or certification of the listed individual must be current.

INCORRECT USAGE
CALL US TODAY! is too close to logos
Missing member name or "Member on Staff"
Missing Certified individual's name and ID#
Certification is on an individual basis and this ad gives the reasonable impression that it is company-wide.

http://www.isa-arbor.com/members/resources/ISALogoGuide.pdf

Sheesh so a member can not say he is a member, wow I may decide
to not be one. I will have to call and check this mess out again as I
was told I could use the member logo and no bs stuff included!

 

[BCMA]

Sheesh so a member can not say he is a member, wow I may decide
to not be one. I will have to call and check this mess out again as I
was told I could use the member logo and no bs stuff included!

Read the post where I quoted you.

 

[clearance]

Wow, Tim, I am very impressed. I have had so many beefs with ISA people, nice to talk to someone like you.

 

[ropensaddle]

Read the post where I quoted you.

I was looking at the first and last name and I ain't going there in
public advertising unless pres comes before it. I have a small add
it is too high imo and if I go to adding anything it will go up even
higher and these y-p guys are rip offs .

 

[BRCCArborist]

I'm really debating renewing my membership this year. If anything, I'll only renew my local (Mid-Atlantic) chapter. 6 issues of Arborist News for $105 is kind of hard to cash flow, but we'll see.

 

[John Paul Sanborn]

I was looking at the first and last name and I ain't going there in
public advertising unless pres comes before it. I have a small add it is too high imo and if I go to adding anything it will go up even higher and these guys are rip offs yp imo.

I believe that is from the style guide for ISA-CA logo use

http://www.arboristsite.com/newreply.php?do=newreply&p=1162641

Here is the style guide. IMO they do get a little too picky, but I do agree with the CA requirements, too often there are companies that abuse the usage. If there is not a CA in the truck, it should not be there.


As for those who do not climb....How about

those who have never done IPM work, never looked at a bug or disease should not be arborists.

Those who never plant trees

Those who never look at shrubs and vines

Those who disdain getting dirt under their nails to examine a root flair.

Trimming may be the bulk of the income from tree work, but it is a small part of arboriculture. People in lab coats have just as much right to gain the title as a guy in a t-shirt and saddle.