I am setting a blog up right now for my website. Doing it for 2 reasons, site updates keep you in high Google points. But most importantly, I want to educate my local population. No rules here, so I want the GP to understand the difference amongst services. Also want the GP to appreciate trees more, here its either "top it" or "take it". I am pretty successful in talking people out of it, but if they understand why, before they call, then most likely, they will call an Arborist, Me or the other 2 guys. I am going to do it once a week, per the advise of my super nerd cousin. Also putting a review page on, show some of the horrible things said about me, I swear they are not true! I have my site linked to facebook, and have it to where if you pull my page up, and click my number, it will auto dial. Make sure your site has some depth to it. One pagers by GoDaddy give bad impressions for some reason? I am also linking my site to background check services, this way, if your client wishes to do a background on you, they most likely do it on the others, as long as you have been a good boy, then this will help separate you. In my area, most of the others are on the police watch list and have SEVERE criminal history's, good way to bring this to the clients attention is to have it in front of them on your site. "Our employees are drug tested and have passed a in-depth background check, we use InstantCheckMate.com to verify that they do not have criminal backgrounds, a tool often over looked by homeowners when choosing a contractor, by using this tool,you can verify who will be working around your family and home." Also going to post new pics on the main page, this also helps with the points, keeps you higher on the list. In your blog, be careful not to rant, I am real good at that, so my nerd cuz wants to approve before I post, he is my politically correct counselor. I am going to be calling out some issues around here, but will do it respectfully and tactfully. It can be alot of work to make it right, but it has paid of big time! Good luck!