In Houston, TX there are tons of 'tree services'
Our salesmen are the key. There are plenty jobs where any willie-fufu can do it. We teach our salesmen how to sell the job and sell themselves. They are very knowledgeable in the field and make our customers knowledgeable as well. Our prices are based on our abilities, reputation, convenience. We return our calls timely, our crews keep in touch with there customers, so their not waiting around all day for us to show up. There is a premium for the service our company provides and that's why the pay extra.
Our general rate now is $200-300/hr. That includes a 4-5man crew and no heavy equipment except 24' trailer.
It is also a numbers game. I don't want every job because sometimes the customer has a cheaper bid and i am unable to match it. But the more calls we run the better our % is of getting the jobs we do, for the prices we ask.
Hope that's any help