What an interesting thread. I've been following it since the beginning, and have passed it on to a couple people around here at Sherrill.
I don't know where to even begin...so much to respond to. I guess the first thing I want to say is that I appreciate all the positive support that you people have shown for Sherrill. Having said that, I also agree that Dan has the right to air his opinions regarding Sherrill. His point was "shop around", so yes, maybe Dan could have left store names out of his post; or Maybe posted in the Sherrill Forum. Regardless, we definitely should have handled his order better than we did.
My Response to Dan's Original Post:
The salesperson you spoke to was mistaken regarding the pricing of our saddle. Our "name" and colors should never be offered as a feature or product improvement. She also should have offered the price match for the saddle. Regarding the rope by the foot, surely you can understand our need to verify competitor's pricing? She could have simply put you on hold, called Wesspur, got the price, and picked you back up in 30 - 45 seconds. Perhaps she didn't make it seem like it would be so quick. Thank you for bringing these matters to our attention. It is feedback like this that keeps us sharp, helps us identify problems and fix them.
Our Customer Service Manager, Courtney Kilgore, had this to say to Dan:
I'm sorry to hear of your frustration with Sherrill, Inc. Our policy has
always been to match prices of like products. In order to do that, we only
require the name of the company that has the better price and their phone
number. Our customer service department will then check and apply the
discounted price to your order. Although Sherrill, Inc. strives to have the
lowest prices for arborist supplies, there have been a few lower prices
found. It is a good idea to shop around, especially in this day and age,
but once you know what you need call Sherrill Arborist Supply at
1-800-525-8873. Please do not hesitate to call with questions or concerns,
our customer service department is ready to assist you with your arborist
needs.
-CK
Now to respond to the rest of the posts in this thread:
TREETX
Yes, we are always aware that we're not the only supplier in the industry. Here is an excerpt from a post from Tobe a while back, that is relevant here:
"The facts are that Sherrill has bills like everyone else and needs to generate profits to pay them. If we are not aggressive among our competitors, we will fail to succeed in the business world. We also choose other expenses that are avoided among many competitors like, lending financial support to the betterment of our customers in an attempt to improve the (top and drop weekend warrior) image that plagues this industry. Such involvement requires additional funds that sometimes keep us from being "the cheapest guy on the block." We feel fortunate that many Sherrill customers recognize this expense and choose to shop with us in those occasions where we charge $21 dollars to our competitors charge a SPECIAL $19.95 (usually followed by several explanation points). You too will have to make up your own mind on this."
T165
I was wrong about the saddle pricing. I also apologize for not following up. I answered that post right before I went to sleep, and by morning time I completely forgot about it.
DTE
I talk about the D-ring stuff in the D-rings thread. By now, you've probably already read that.
TreeSpyder
Thank you for the support. They may be "phone girls", but they know some stuff. We hold regular training sessions to keep our phone staff up to date with the gear. You are right, though. The highly technical questions are usually passed through to Johnny.
JPS
Thank you for your support. Johnny is a great guy to talk to, and will bend over backwards for you. However, our other phone people are also quite helpful and friendly. They ALL do a great job.
Top It
Welcome to the board, and thanks?
Kevin
Thanks for the support. I appreciate the recognition. My job is more than just a paycheck to me. I've come to care a great deal about my company and the tree care industry. I have learned much from Tobe, and am glad to work FOR HIM. I wouldn't want to trade with him anyway; he is one of few people that makes ME feel like I don't have anything to do (ie. He's always really busy.)
Rich
I'm not sure what you mean. We've only changed a few things since the alliance with Vermeer.
Kevin
Is your comment about the 50-60 dollars spent per hundred in reference to the Canadian dollar, or the border taxes/dues?
Darin
Thank you.
rbtree
Thank you for the positive feedback. We try to lead and be innovators on every platform of our business. I appreciate your feelings on the price matching. Maybe just give it a try one time, and see if you like it?
jhr
Thank you for your support. You are dead on about the customer service. We just try to do whatever we can for the customer, plain and simple.
TREETX
Thank you for the acknowledgement. I'm pretty sure that's the first time we've been compared to Coca-Cola...what a compliment! We are very aware of how and where we use our name. However, branding can sometimes be seen as negative, or false, if the product/company in question doesn't backup it's image. At Sherrill, our image stems from our efforts, (when you think Sherrill, hopefully you think...great service, leaders, innovators, etc).
DTE
Don't be freaked by these responses. They are Sherrill customers who have received the Sherrill service that we failed to give you with your last order. Our fault, not yours.
Baumkeltter
Nice post! Thanks for the support.
Kevin
That is very cut and dry, but not necessarily accurate. Vendors sell their products to suppliers at different prices, based on quantity and the relationship. That is one part of price differences. Then the shipping comes into play. It's just not cut and dry. Another factor is turn. If a supplier hasn't moved a particular product in months, they have to abandon their margins in order to clear the stuff out. It's not anyone ripping anyone off. Maybe if the retail price was 3 or 4 times the wholesale, it would be a rip off, but our margins are far from that.
TreeSpyder
Good post. Thanks for the support, again.
MikeMass
Down boy! I appreciate the protection! However, I use all feedback, good or bad, to help improve the company. I hope no one refrains from posting out of fear of Mike.
TreeSpyder
Yes, we love to see loyal customers. It really makes me feel good, as I'm sure it does Tobe. I haven't shown him the whole thread though, because I'm afraid he'll read Kevin's post about working for me, and fire me!
That’s it. What a thread! I encourage all feedback to Sherrill. We love to hear good things, but we also need to hear the bad, so we know what to fix. We try to give everyone the same special Sherrill treatment with every order. We try a lot of things. The end result, we hope, is a happy, satisfied customer. Take care and stay safe!
-Sean