I realize this topic is a few days old, but...
Sounds like you should take it back to your dealer. Here's what else I have to say though:
I never use the compression release on my saws. It takes more pulls, and if you can't yard hard enough to fire the saw without it, you should maybe consider if you're strong enough to safely sling the saw.
If a saw won't fire for me after an unreasonable number of pulls, it's usually either out of gas, or has way too much gas into the case/cylinder. If it's flooded, put the bar over a log, put your right hand on the rear handle, hold the throttle wide open, and with the switch in the on position, start yarding on the pull cord hard and fast until it starts up. Keep the throttle open, take the brake off, and let the saw rev out until it clears up.
What you're describing reminds me of my girlfriend trying to fire up my 460. She has to use the compression release, and it will sometimes kick back if she's giving it a weak pull. Yard on that son-of-a-. I've found that the first top-dead-center is the hardest to get past, so I pull lightly until I hit compression, let the cord back in, and then pull rope.