You're probably right there, if they're cheaper to build and aren't designed to last as long as pro saws there must be a better margin in there somewhere
Got’ta remember they’re made for, and marketed to
homeowners… basically “entry-level” people. Yeah, there’s gonna’ be a margin built in, Stihl needs to make a profit to stay in business… but margins are set with the overall cost to the company in mind, not just the cost of building the product. Homeowners do stupid things with power equipment, and Stihl needs to allow for the cost of providing a two or three year warranty (parts, labor, replacement, good-will adjustments, and whatnot)… yet they still need to keep the price relatively competitive.
For a company like Stihl, that builds “entry-level” chainsaws, it’s a fine balancing act. First they have to build a tool priced to attract the average homeowner. Next they need to allow enough margin to cover warranty costs and still show a profit at the end of the day. In order to adjust the margin without increasing prices, the only option is to build cheaper… which in turn will likely increase warranty costs.
Lots of people love warranties; they even go so far as to brag about what a great one they got… 4-year this, and 6-year that, etc. But really, all warranties do is spread the cost of repairs (for the length of the warranty period) out amongst everyone who buys the product (or product line). We pay for those warranties, it’s figured into the price of the product… which means you get to pay for the stupid things that other people do. Personally, I’d rather see a 60 or 90-day warranty on things like chainsaws, and pay a whole lot less upfront… for a guy like me (and I suspect most of us) it would be a lot cheaper in the grand scheme.