Wagnerwerks
The underdog..
I just talked to a rep about that. Here's an example. Hustler zero turns are not in the top 2 selling brands of pro grade mowers. They figure out the amount of money left for America to spend on zts after the top 2 get their cut. They then see how much of the remaining sales they're getting and see if they can add a brand to get another piece of the pie as they find the current offering is maxed out. If they add another brand, that's another dealer in the same area so they get a bigger piece of the pie.
I know you all like pie
I know you all like pie