Allow me to speculate even more as a guy who has been around and seen what is out there.
The whole deal is that no matter what you do for a living you had better be able to compete in your market. If that is not obvious then you are blind.
Yes, when a guy who just is a part time warrior can do the job for less or a real tree service just sucks it looks bad for us. I say us but I don't know if that is true. Why? Because we are not all on the same level, if we were we would not be talking about this.
It is not uncommon for a real tree service owner to throw a low price to keep the guys and his company working. Also he might add something like" why did it take you so long? I didn't put that much on it." It is a struggle for all.
Some have said that 50% off all people are looking for the lowest price. I think that that percentage is higher more like 99.9%, especially when it comes to a new customer or for a highly competive market.
If you go around telling people that you cost more because you are better I have to say" better than what and who?" . Don't get me wrong I understand what a good tree service should be making a day but that is our problem; ain't it?
As far as what a good service should be making and what they usually do is this- for a 3 guys and the truck and chipper 1400.00 to 1700.00. If I based my rate on what I really should be making it would be around a million dollars a day, no joke. Anyone who works in this field as an employee at a profficient level doing actuall tree work should be making 40 to 60 G a year. Even the groundies. Now tell me I am wrong. Oh yeah, don't forget the bennies, A good amount of my bids are way to high but I am trying to set the standard while keeping my calender full AND doing a job cheap for someone who has little money and resource(can't help it, I'm a sucker).
Now what is happening today is that all the employees of older established companies are quitting to start thier own gigs. Why? I think because of all the crap they put up with for 30 g a year. Some do well but fall into the same traps as thier hated ex employer, others have to underbid their ex to get the job, while others are just hacks.
Also, some people hear that there is good money in tree work and go for the motherload only to find, well, the truth.
This is never going to stop, well it will but underbidding tree work is going to be last thing on our minds when it does.
Now sometimes "we" underbid each other at the professional level and that is healthy, so they say, but it is only by a 100 bucks or so. 100 bucks is a 100 bucks, find a guy who says different. Big differences in bids from real services is a fluke but does happen. Got to go, kids are hollering