You guys are all wearing yourself out on this topic. Natewood hires others, that means he is doing his own thing.
He is willing to work for other tree services; which only means that his business model is different than yours. I do tree work for other guys, but they are invariably smaller companies than mine. They pay me a price that I quote to do a job, and I consider them to be a customer, not a competitor. I would rather they didn't exist, but I don't have that option, and it does me no good to try to hamper their business in any way.
My market is like his: saturated with tree services. I have 2 tree services run by a BCMA within 1/4 mile of my shop, and that doesn't count the 10 or more within 2 miles of my shop that are much larger than my piddly little tree service.
Take what work you can get. That's my policy.