I agree with JJ, Its all in the skill of the installer!
Helicoil makes a
SOLID insert just for the purpose of restoring spark plug threads:
Amazon.com: Helicoil 5334-14 Save-A-Thread Thread Repair Kit M14 x 1.25: Automotive
They are of similar design to the timesert brand. I've been using 'em for years with no problems. Some people tend to use the word Helicoil to describe a threaded insert, when its really a brand, not an object, kinda like using the word kleenex to describe a facial tissue.
They're actually stronger than the original, when done right!