fire up a Heidelberg
That's pretty good! I had to fire up the internet to find an answer to that expression.
When someone says "fire up a Heidelberg," they are essentially referring to starting or operating a Heidelberg printing press. The phrase implies the action of powering up the machinery, preparing it for printing, and beginning the printing process. Heidelberg printing presses are well-known for their reliability, precision, and efficiency in producing large volumes of high-quality prints, making them a popular choice in the printing industry.