Crofter
Addicted to ArboristSite
Stihldoc said:
Things are nevr dull around Arboristsite!
Briggs bought Husqvarna from Electrolux?
- Thread starter Husky nut
- Start date
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Things are nevr dull around Arboristsite!
As Sedanman said...I agree.
I also have had a few experiences with stuff. Where there is
smoke there is fire. Whenthose rumors starting to bubble out its probably an
indication of intent more than fact at this point. My bet is two things
will drive this. One is the competitive outlook over the next few years as
our favorite Pacific Rim country begins to compete. And the other is a
dirivative...try to consolidate to your core business so you can survive
the next ten years. Also my bet is there will be way more pressure on power
equipment than in appliances...simply because of regulations and how they
impact one or the other business direction. And last but not least,
sometimes its best to sell off a business when its doing well to get the
MAXIMUM out of that business if you expect the market to drop in the
future. You get more out of the up frount cash than the potential profits.
Expect more rumors..and then something along those lines in fact happens
AND no one is suprised. Most importantly the dealers & customer base.
The discussion lets those thinking about the investment get a sense of
the marketing impact.
I also have had a few experiences with stuff. Where there is
smoke there is fire. Whenthose rumors starting to bubble out its probably an
indication of intent more than fact at this point. My bet is two things
will drive this. One is the competitive outlook over the next few years as
our favorite Pacific Rim country begins to compete. And the other is a
dirivative...try to consolidate to your core business so you can survive
the next ten years. Also my bet is there will be way more pressure on power
equipment than in appliances...simply because of regulations and how they
impact one or the other business direction. And last but not least,
sometimes its best to sell off a business when its doing well to get the
MAXIMUM out of that business if you expect the market to drop in the
future. You get more out of the up frount cash than the potential profits.
Expect more rumors..and then something along those lines in fact happens
AND no one is suprised. Most importantly the dealers & customer base.
The discussion lets those thinking about the investment get a sense of
the marketing impact.
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twistedtree
ArboristSite Member
Somebody rattled a stick in the hen house again.
Chris J.
Addicted to ArboristSite
Think trial balloon. Mark, thanks for the correction.
BlueRidgeMark
Addicted to ArboristSite
Chris J. said:
Yep. Long way from a done deal, but it might be in the works.
It's now official, Electrolux is turning Husqvarna into an independent company. Electrolux shareholders will get the same proportion of shares in the new company as they have in Electrolux. That means Swedish Wallenberg-group Investor will keep most of the control as they own most A-shares, whereas other owners mainly have B-shares. (Each A-share is worth 10 B-shares when it comes to voting power)
What this means for Husqvarna is difficult to know. I can't see any immediate take-over bid from competitors though.
The proposal below was accepted by Electrolux shareholders last evening.
http://www.electrolux.com/files/ir/broschyr_eng_final.pdf
What this means for Husqvarna is difficult to know. I can't see any immediate take-over bid from competitors though.
The proposal below was accepted by Electrolux shareholders last evening.
http://www.electrolux.com/files/ir/broschyr_eng_final.pdf
Lakeside53
Stihl Wrenching
Now it's easier to sell.. and to measure the actual performance, maybe.
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coveredinsap
Addicted to ArboristSite
It doesn't look like Briggs and Stratton are buying anything.
http://biz.yahoo.com/fool/060421/114563154205.html?.v=2
And if anything it looks like they (B&S) are ripe for being bought by someone else.
Interesting tidbit...power washers and generators account for around 10% of Briggs and Stratton sales. I wonder what the rest of it is....minibikes and go-carts? Hahahahahahahaha!!!!
Does anyone remember the popularity of minibikes (and go-carts) in the early 1970's? Ahhhhhh, those were the days....
Oops....maybe I wasn't to far from the truth:
http://www.briggsracing.com/
http://biz.yahoo.com/fool/060421/114563154205.html?.v=2
And if anything it looks like they (B&S) are ripe for being bought by someone else.
Interesting tidbit...power washers and generators account for around 10% of Briggs and Stratton sales. I wonder what the rest of it is....minibikes and go-carts? Hahahahahahahaha!!!!
Does anyone remember the popularity of minibikes (and go-carts) in the early 1970's? Ahhhhhh, those were the days....
Oops....maybe I wasn't to far from the truth:
http://www.briggsracing.com/
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West Texas
ArboristSite Guru
It appears to me that its a sound business decision to separate the two entities; and, let each focus upon its primary goals.
The electrolux/husqvarna/poulan branding thing was a total stuff up from the start. I struggle to think of a worse example.
To start off with (brand wise) Electrolux is the antithesis of Husqvarna. Husqvarna seeks to be a manly "I'm gunna cut me some trees before breakfast" kinda brand. Despite all the other stuff Electrolux sells, Electrolux means vaccuum cleaners in most people's minds. Imagine that you found out that Harley Davidson was owned by Mattel (the makers of Barbie) - would that help make you buy a harley?
On the Husqvarna/Poulan front, rather than having a clear destinction between brands, everyone who is selling Poulan (including the Husky/Poulan regional reps) is yelling "these Poulans are great, they are made by Husqvarna." If they are great, then you've prevented customers from buying a saw at a higher price point. If they aren't great (and trust me, they aren't) then anyone who thinks that Poulan is a POS will think that Husqvarna is too.
Manufacturing the little huskies in the Poulan factory is also a marketting disaster. Having chosen not to buy a Poulan POS and handed over a heap more $$$, the customer discovers that the have really bought a Poulan. The little huskies might be fine saws, but it is a marketting and customer satisfaction disaster.
To start off with (brand wise) Electrolux is the antithesis of Husqvarna. Husqvarna seeks to be a manly "I'm gunna cut me some trees before breakfast" kinda brand. Despite all the other stuff Electrolux sells, Electrolux means vaccuum cleaners in most people's minds. Imagine that you found out that Harley Davidson was owned by Mattel (the makers of Barbie) - would that help make you buy a harley?
On the Husqvarna/Poulan front, rather than having a clear destinction between brands, everyone who is selling Poulan (including the Husky/Poulan regional reps) is yelling "these Poulans are great, they are made by Husqvarna." If they are great, then you've prevented customers from buying a saw at a higher price point. If they aren't great (and trust me, they aren't) then anyone who thinks that Poulan is a POS will think that Husqvarna is too.
Manufacturing the little huskies in the Poulan factory is also a marketting disaster. Having chosen not to buy a Poulan POS and handed over a heap more $$$, the customer discovers that the have really bought a Poulan. The little huskies might be fine saws, but it is a marketting and customer satisfaction disaster.
husky
3 things all 1. i will continue to buy good older saws off ebay!!
2. The rumor is that Mcculloch is buying them (they have a lot) of 10-10 and 605 parts left to use. They have not settled on a new name may be Mchusky?? 
3. ups and fed-ex is merging also the new name is fedup :yoyo:
3 things all 1. i will continue to buy good older saws off ebay!!
2. The rumor is that Mcculloch is buying them (they have a lot) of 10-10 and 605 parts left to use. They have not settled on a new name may be Mchusky?? 3. ups and fed-ex is merging also the new name is fedup :yoyo:
romeo
Addicted to ArboristSite
I heard that Huggies was going to buy out Trojan.
brian660
ArboristSite Operative
kinda reminds me of when AMF (think bowling balls) bought harley davidson, first the reputation suffered, then the actual product went down the sh!tter. fortunately for us husky still makes a great product and now it`s a seperate company.
