So as to gain market share over the competition.
If you are convinced that your oil is better because it can be mixed as lean as 100:1, then it must be better than that crappy manufacturer's oil that only tells you to mix at 50:1, right?
So the buyer keeps mixing at the same old 40:1 ratio that has worked well for him for the last 20 years, confidently buying that 100:1 oil because it's just better in every way, right?
By the way, I'm one of those 40:1 guys. Unless I start carboning up all my engines, I have no plans to go any leaner, and I don't care about claims for 100:1 ratio oil.