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Store struggles to satisfy demand for chain saws
By Patrick Rupinski Staff Writer
Published: Thursday, May 5, 2011 at 6:26 p.m.
Dusty Compton | Tuscaloosa News
Northport Power Equipment Inc. usually sells about 300 chain saws a year. It has sold more than 400 in the last week.
Even before the painstaking cleanup from last week’s killer tornadoes began, chain saws were in high demand as fallen trees had to be cut so that rescuers could get into devastated neighborhoods and people could get back to their homes.
“We reopened the store Wednesday night (April 27)
after the storms hit,” said Evelyn Ellis, whose son, Keith Ellis, manages the store that the Ellis family has owned since 1996.
She said a regular customer who has a construction company called her at home right after the storm hit, saying he needed chain saws immediately. Since then the store has opened daily, including Sunday when it is normally closed, and it has stayed open longer.
The store, which is one of the largest Husqvarna chain saw dealers in the Southeast, normally sells few chain saws in the spring. Most are sold in winter.
“This time of the year, we are usually selling lawn mowers, tractors, weed eaters,” Ellis said.
But the last week has been anything but normal in Tuscaloosa and surrounding areas.
Customers came in the night of the tornado and afterward wanting chain saws and their accessories. Chain saws, chaps, hard hats, bar chain oil, saw chain belts and generators were in high demand, she said.
About noon last Thursday, her oldest son, Bryant Ellis, drove to Auburn to get a truckload of chain saws from a dealer there who had extra stock. But the load was sold out almost as soon he got back.
Less than a day later, Husqvarna, a Swedish company whose U.S. operations are centered in Charlotte, N.C., packed a semi-trailer full of chain saws and related accessories for shipment to Tuscaloosa.
“A woman driver left there (Charlotte) about 5 o’clock (Friday afternoon) and drove all night to get here the next morning,” Evelyn Ellis said.
Two sales representatives from Oregon Chainsaws also came to the store to help sharpen people’s chain saw blades at no charge. The store at 3395 McFarland Blvd. in Northport is continuing to provide free blade sharpening.
“Our main concern is trying to provide the equipment and help people to make sure chain saws they have are working during the recovery,” Ellis said.
“Normally, we are selling the lawn and gardening equipment in spring, but our mechanics are working with getting the chain saws running and showing people how to use them safely,” she said.
“We just felt the grass could wait, but people’s lives could not wait.”
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I can attest to the scarcity of any chainsaw related item in the Huntsville/Athens area: saws, mix and chain oil, chains, files, etc. The cupboard is just about bare at all of the dealerships, and especially the big box stores. I stopped at a local Husky dealer for some chain (it's amazing the crud you find in blown down trees), and they had a grand total of 3 saws in the store.