as i said above, i have some thing similar to this, except my blower is on the outside:
what i did was i ran a 4" flex from the input (cold) side, then ran that into the basement and then ran it to the furthest room in the house (master bedroom) then i went up into a wall and cut two openings and put vents in there. about half way in the basement i attached a blower motor ( i used one from a high efficiency furnace)
this sucks the air from the bed room and into that heat unit thing.
as the logs sit there and burn, they heat those pipes up and the air coming out is usually around 180+ degrees...some times even into the 200's when it gets really hot. it's a nice little feature, but they don't make mine any more. it's much better than the one pictured....had it for like 25 years.
my theory was to pull the colder house air from that room, creating a negative air pressure. that, in turn will naturally draw the warm air from the room where the fireplace is down into the bedroom.
i gotta pat myself on the back....the damn thing works perfectly!
i'd like to find a way to draw outside air directly into the fireplace, but so far i haven't found a logical way to do it without destroying the bricks on the floor. and the metal box inside is really thick, so i don't want to go cutting that.
i was wondering if i ran 2" pipe down the chimney and did it that way...always thinking is not good.