guys,
i don't believe there should be any endplay at all. especially in a new saw. this will lead to premature failure. the problem lies in the bearings, themselves, or in the assembly of the unit. i have seen, on occasion, saws with endplay cold, and none when up to operating temp, and vice-versa. usually, though, if theres endplay when cold, it will be worse when hot, and sometimes a lot worse. they may have scraped the bottom of the bearing bin when the saw was built, who knows. there is a difference in bearings. some are made tighter than others, for different applications. the only way to find out is disassemble the saw and carefully inspect the bearings. also these large displacement saws will wear out bearings and seals faster than a smaller saw. i think this is due to the overall stability of the engine. i.e. lots of cc's in a tiny package pulling a big load. i have fixed this problem once or twice by placing a custom made brass shim behind one or both bearings, but these saws either had a defect when built, or were wopped out for whatever reason. one thing is sure, the bearings need to run centered, not pushed off to one side or the other by improper installation, or the use of shims. for my money on these big stihls, i would be tearing them down to find out why theres endplay. also, are you sure your not confusing endplay with side play? you mentioned "back and forth"