Your Husky example is interesting. The 455 comes in at 24"x.375" while the Husky 450 is only rated at 20"x.325"
A .325 chain has more cutters than .375, therefore it will need a shorter bar for the same cutting load on a similar engine.
In general, the .325 equipped saws are considered more "professional" quality, and there is a lot to be said for having a shorter bar on a saw that might be used in a trimming situation.
I agree with your comments regarding bar length and the marketing department. Stihl seems to be the leader in the department of inventing new chain configurations like the .325 pitch chain. Myself, I never saw any advantage of .325 pitch over .375 except that no one but Stihl was using it at first.
Then they graduated to .063 gauge, just to force all their users to keep coming back to the dealer for replacement chains.