Howdy,
I'm sure you guys who have been around the industry for a while know how I hate to stir the pot, but... Have you ever considered the downside of what happens for a manufacturer that goes mass market with a product that is designed to cut things? No, I don't mean the carping you hear among dealers.
The killer is product liability. As a very good attorney is Wahington DC taught me: "The public believes the injured should be compensated, and that compensation is to be paid by higher prices for the goods sold". "The jury mearly reflects society". Now what do you think happens when someone gets hurt with a chainsaw, does not hear from the manufacturer, and has purchased from a mass merchant? Who's pocket is deepest, the local dealer or the manufacturer? Who does the injured have to talk to at the mass merchant? Are you beginning to get the picture?
When a chainsaw manufacturer goes mass distribution, I believe their fate is sealed. Not immediately, but in the long run, as cases and settlements accumulate, and the company becomes ever more attractive of record to the leagle beagles. A foreign owned company, that fights off every case is the least attractive. A domestic large company that makes settlements is the most attractive.
Myself, I found that it is quite possible to insulate a manufacturer from product liability, for all practical purposes if the dealers are instructed as to how to handle news of an injury. The secret is the first 24 hours. 90% or more of cases are prevented from ever being filed if the dealer has interviened and called the manufacturer's tech. rep.-immediately- and the factory has called the injured back inside of that 24 hour window. The reason is quite simple. If the injured believes he is going to be taken care of, there are no lawyers involved, and no case of record for other lawyers to reference. Once a leagle settlement is reached through attornys however, the dam has burst, and the manufacturer looks like easy money.
Something to chew on.
Regards,
Walt Galer