ya, I don't think getting *turned on* by a glowing fire is semantically the best way to put it
It's more about connecting with the primal instinct, hunting and gathering, working more directly for your heat, staying fit, saving money, being independent, enjoying the fruits of your labour, feeling the warm glow on cold winter days when the power goes out, not paying the man etc etc.
Carbon tax on NatGas here is same price as the fuel - if you burn $100 in gas, you pay almost the same in Tax on top of that. i.e. $100 gas burned + $95 Carbon Tax = $195.00
Nothing wrong with an efficient heat pump if that's what *turns you on, although I doubt I could convince my wife to have a nice romantic dinner down by the heat pump.
To each their own.