Well, I don't know who's right, but thanks for all the free advice. I'll be contacting web site designers this week, so hopefully they can give me the answer. I'll let you know what they tell me. Makes sense to me that if you search for TREE SERVICE and your site has those words in it, your site will come up, and to follow that thinking a web site with as many words having to do with tree care/trimming/take downs/ etc will be found by more people, since as mdvadan (I think it was him, if not sorry) said, you don't know what someone will search for.
thanks boys
Cindy...just the girl in the office
The good part, is that you don't have to know who is right - but what works.
That's why I posted a couple of test searches that someone can try, to see what works or not.
As far as ltx...
His comments are like flicking a mosquito. For 3 years, I've maintained one of the highest performing websites in Oregon. The design ain't grand, but I make money off it, another arborist makes money off it, and Google makes money off of it. If I get $100 a month in the mail from Google, I'm sure they make something, and the advertisers make something.
But back to the simplicity of words on websites, let's suppose hypothetically that someone searched on Google for:
Tree Butcher
If "tree" was not on a website, and "butcher" was not on a website, the chances of it coming up high in the search results would be near miraculous.
Searching for "tree butcher" or "tree" and "butcher" should simply display websites that actually contain those words in the code.
That's why several replies ago, I added those simple examples like
"Library of Congress". That way Google's own search results bold print those words and show what does or does not show.
There is one way to circumvent this stark reality about the need for at least one occurance of a word on a webpage. That's to use Google Ads and bid.
For example, if my website did not say "Ekka" on it, but I wanted my website to display if you or someone else searched for "Ekka", I'd just list "Ekka" as a keyword in my Google Adwords account, and bid on it, like 20 cents a click.
That way, if we search for:
Ekka
My Google Ad will pop up in the sponsored results. And again, even if "Ekka" does not show up even once in my website.
And that's the only thing that makes sense. Why on Earth would my site ever show up if you searched "Ekka", if every page of mine omitted any reference to Ekka?
That's the simplicity of what I wrote earlier.
Since webpages may not be able to contain every word we would like, or the right number of uses of a word, that's why
Google Adwords ads may be a good option for some companies, because you can list as many keywords as you want in a Google account.
I even test these examples myself before posting. Like the tree butcher search. When I did a test search, 2 pages of results showed "tree" or "butcher" in the webpages. And for one where it was not bolded, it happened to be part of the web address link.
As for Ekka...
My guess is the reason he's using huge bold print so much, is he wants to distract people from actually testing those keyword examples. For such searches, would show that if his site beats others as he beats his chest about, the reason is due to exactly what I wrote about. If we search "Brisbane" and "Tree" - of course Ekka's site should come up. But like I wrote, if we type "San Francisco" and "Bentgrass", the chances of Ekka's site displaying at our end are next to nil (unless he added it to his site). For Google will not connect the dots, if his site omits a single use of those words in code. (Exception using Google Ads to circumvent.)
Do a test seach on "Brisbane" and "Tree" like I just did. And what do you see?
Ekka's site. Why? Because it includes not only a single occurance of that text, but multiples.
So if Ekka wants to beat his chest to show that he can rank high without a single use of "brisbane" or "tree", I dare him to remove those from his site entirely. Not one single mention. And then we'll see if his criticism about what I wrote is true or not.
Go for it Ekka !!!
Take "brisbane" and "tree" out of your site. Not one occurance anywhere. Take if from the code, take it from the tags.
And let's see if your site can display for "Brisbane Tree" anymore. And if it ever did, it would almost certainly be due to some cached residue on the web, or some reciprocal hyperlink on someone else's website (with brisbane and tree, or course)