I agree, and if my local dealer, who didn't stock 7900's but did claim to stock other Dolmars, had a price that was within say $50 of Amick's he probably would have gotten my business, $70, maybe... But the dealers I checked ranged from $750 to over $1,000 just for the powerhead - seems excessive... Amick's also had a few deals on other things that I probably wouldn't have made a special order for, but was able to have Tony throw in the box for the same freight....
But I am a homeowner, not the pro market that I agree is where Dolmaree needs to make inroads. So what does having cheap online sales do? IMHO the pro by definition is going to already have a favorite brand of saw, probably either H or S... The big challenge is to get the pro to TRY the other brand, and the only way you are likely to do that is to
1. Get enough saws into other pro's hands to get some reputation built so that there is a reason for the target pro to be interested in giving the brand a try.
2. Make the price enough lower than the favorite brand comparable model to make it worth the pro's time to try the experiment.
(You have to do both, as I doubt you could get the pro's into "Pull-ons" :jawdrop: even if they were free...)
IMHO Dolmar seems to have done a pretty good job on number one...
If the local dealer is charging the same sort of price for the new brand as the existing favorite, the pro has no real incentive to try the new one... At least the Discount Shipper provides the 2nd ingredient.
If the local dealer doesn't discount to match the discount shipper, he may be hurt somewhat as the DS will get the saw sale, but the service is likely to come to his shop, and ditto for parts and accessories to the same extent that it would have for the original brand.
Without the DS, If the local dealer does multiple brands, then there is no incentive to discount because his pro-customers are likely to buy their existing favorite, and the profit stays about the same.
The Single brand shop is probably going to have to deep discount anyway, in order to attract the pro's from the competion's shop, but because they have lower volumes, they are likely to have a harder time doing a deep discount. In their case, the discount shipper costs them the small margin they might have otherwise made on the new saw sale, but benefits them by getting more saws of their brand into circulation where they will need parts, service and accessories...
The only real "Pain Point" for the local dealer is possibly warranty work, depending on how generous Dolmar is with their compensation for that - If I were in the Dolmar shoes, I would think that the best way to balance that is to put right in the warranty that the selling dealer is expected to cover parts and labor, while any non-selling dealer is obligated to cover only parts... This would provide an incentive for the customer to go to the local dealer for the new saw, or provide a profit to the local dealer if he went to the DS...
Gooserider
IMO for Dolmar to become a serious player they need to find an inrow with the pro market. Without a fairly substantial B&M network I do not think this is possible. We can argue how many professional users value local dealer service vs the ones that are content with working on their own saws and doing everything via mail order. However, I would have to guess a higher percentage does value the services/parts a local dealer provides than those that do not. The pro market is where the money is vs the enthusiast or homeowner market. It takes a very large number of enthusiasts/homeowners to equate to the $ spent by your average pro user. I've only owned one dolmar personally and thought fairly highly of it. Those that do have a good Dolmar dealer within driving distance should feel fortunate. I think the quality and prices are comparable if not better than their husky, jonsered, and stihl counterparts. In the end, fierce competition amongst these manufacturers yields improvements we as the end user benefit from.