Oops, wanted it to say, and not mention a brand name so it doesn't sound like cheap shot.
" One major competitor (that sells to dealers only) in my part of the world........set up another dealer".
The point I wanted to make was that other saw makers have really sat up and taken notice of that Dolmar just didn't build another saw, they brought new designs to the market, and leap frogged other makers like they used to do.
Everytime a dealer loses a sale to a competitor on the same brand, they don't just lose a sale, but market share also.
There is a general rule of thumb in marketing....'for every dollar of market share lost,......it take THREE dollars to get back to where you were. Those are not good odds.
Market share isn't just about a product, but also can be applied to the market share a business has in an area.
If you haven't been it the retail, or wholesale business, then it might not make sense, or weigh heavily on one's mind partly because you aren't threatened by a potential loss of business, like dealers today are.
Three reasons why dealers as a whole aren't suceeding, and very profitable.
If you don't agree, then just look at all the businesses that are now second generation, or third generation.
They're dropping like flies.
1. They don't think,...ahead far enough.
2. They don't plan,.... ahead far enough.
3. When thinking occurs.....when they do, it's with their wallet, not the customers. In other words, "They DON'T think like a customer".
It's because of those that factories have gone into the box stores. It's a logical move.
I disagree with it, but I understand why.
You can have the best product, but if the supply chain has kinks, the products growth will stay kinked.
There is a triad, manufacturer + distributor + dealer needed to make a line sucessful, and ALL parties must do their part....or in other words, "pull they're weight".
Johncinco...."Class A manure" you say...? Never heard that before.
Since it's grade 'A', I 'll say, Thanks I'll take that as a compliment.