Press Release update from Jonsered (FWIW)
Just came across this as part of some work I was doing and noticed Jonsered's connection with Husqvarna.
Jonsered Now Available through National Distributor Network and Tractor Supply Stores Nationwide
Press Release: Husqvarna Group – Wed, Apr 24, 2013 9:00 AM EDT
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CHARLOTTE, N.C., April 24, 2013 /PRNewswire/ -- The Husqvarna Group is proud to announce the Jonsered brand is available in the United States through independent dealers nationwide and supported by a national distributor network. The Jonsered brand will also be supported by Tractor Supply Stores nationwide.
Jonsered is one of the world's most respected brands of power equipment, with a range of products for both professionals and occasional users. Performance, dependability and ergonomic design for comfortable, efficient operation are the hallmarks of Jonsered Power Equipment, as they have been for more than five decades.
Jonsered is much more than just chain saws, though. Jonsered chain saws are known for their legendary quality, and that same high standard is applied to all product production. From blowers to trimmers to brushcutters, each piece of equipment features world-class engineering and performance.
The distributor network supports all Jonsered independent dealers across the United States. These distributors offer the full line of Jonsered products as well as applicable parts and accessories. The Jonsered line will consist of 15 chainsaws ranging from homeowner to professional, with most having multiple bar and chain combinations available, four trimmers / brushcutters, combi-trimmer attachments, one hand held blower, and one backpack blower.
Jonsered dealers offer all products parts and accessories, and after sales service and support for all Jonsered products. Visit
Dealers - Jonsered Dealer Locator - Find Local Jonsered Dealers to find your nearest dealer.
To find out more visit
www.jonsered.com or
Tractor Supply Online Store - - Home Page
Jonsered Brand Promise:
For self-assured, independent people, with an active professional and leisure life, who appreciate great design and the beauty of nature, Jonsered combines feeling and design with power and control.
The Husqvarna Group
The Husqvarna Group is the world's largest producer of outdoor power products including chainsaws, trimmers, lawn mowers and garden tractors. Husqvarna is the European leader in consumer irrigation equipment under the Gardena brand. The Group is also one of the world leaders in cutting equipment and diamond tools for the construction and stone industries.
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Husqvarna site not yet updated to reflect this.
Brands
The portfolio includes a number of strong brands with
Husqvarna,
Gardena (Canada) and
McCulloch as core premium brands and other brands include
PoulanPro,
WeedEater,
Dixon and
Bluebird. The retail chain Sears is one of Husqvarna’s largest customers, selling forestry, park and garden products under the Craftsman brand.
Customers and distribution
In North America the greater part of sales to consumers are channeled through major retailers such as Sears, Lowe’s, Walmart and Home Depot. Husqvarna-branded products are sold mainly through dealers, i.e. small independent retailers who also offer technical service. The main end-users for this brand are professional garden/landscape maintenance companies as well as municipalities and institutions.
The strong distribution network has been developed over many years and is an important competitive advantage. Husqvarna is committed to continuously maintaining and strengthening relations with dealers. This includes enhancing delivery accuracy, improving access to spare parts and offering improved training programs. Husqvarna is also increasing investments in brand-building at points-of-sale in terms of product displays and packaging.
End-users
End-users are mainly; Home and landowners; Professional landscape and ground care and Professional forest and tree care.
Production
The greater part of production is at Group production facilities in the US.
Handheld products such as trimmers and chainsaws in the low-end segment are manufactured at the Group's plants in China.
Handheld products such as chainsaws and clearing saws are supplied by the plant in Huskvarna, Sweden. Handheld products are also manufactured in Brazil.