Every now and then I get to work with German Technicians Actual Germans, from Germany, And some from Austria, Now I didn't ask them all, but the ones I talked to about chainsaws etc... ALL pronounced it SHTEEL. Now I realize this goes against the pronounciation given on the website, Of course I never thought to ask them how they would pronounce "steel"!! You ought to hear them pronounce "Shindaiwa!"